The installation works with an industrial form in which the source object — a plastic storage pallet — is stripped of its direct function and perceived as an artistic material. The authors preserve the object’s recognisability, assembling the modules into a large-scale composition. By incorporating a screen, the construction begins to function as a hybrid, joining physical structure and digital image.
The pallet as a unit of logistics, a structural element of the consumption process, becomes a visual module: its repetition generates a rhythm and scale that are read no longer as infrastructure but as artistic form. The object is drawn into a network of relationships and begins to be interpreted through them, shifting from function to meaning.
The thing loses its autonomy and exists as an element of a sign system in which value is determined by position and difference. What is consumed is not the object itself but its meaning in comparison with other objects.
